Why Are All These Dudes Pouring Beer Down Their Pants?

Like the Australian “shoey,” America is slowly but surely developing its own stupid way to waste beer. Although most Americans could previously be marked by the *amount* they consume rather than *how* they actually get their drinks down, all of that’s changing with the advent of the “pants beer.”

The concept of this is genius in its simplicity: Just unzip your pants, grab a beer, then pour it straight in. It doesn’t get you drunk — in fact, it doesn’t benefit you in any way at all. But this is America, and because we’re free to do it, goddamn it, we’re going to do it.