Kellogg's CEO Brags That Financially Strapped Americans Are Eating More Cereal For Dinner

File this one under "things CEOs should not brag about in public let alone on TV." 

The CEO of Kellogg's, Gary Pilnick, recently went on CNBC and talked about how more people are turning to cereal for dinner. The human toilet then went on to say how Kellogg's is trying to capitalize on "under pressure" Americans and is leaning into the move as a new marketing tactic for the company. 

You wouldn't think making a point to emphasize how cash-strapped your customers are would be a good thing for your brand, or your customer, but sadly that is exactly what's happening. 

And while sure, eating cereal for dinner isn't a new thing per se (have you ever met a 13-year-old?), it's poor taste for the CEO of a billion-dollar company to gleefully smirk while talking about how broke the average American is.