Guinness Book of World Records Runs Out of Ideas, Has Man Bounce on Bricks With His Head

Are there really no more records we can break?

This is Belmin Osmanbegovic. He is competing in a category of world record that we like to call “bullshit” — where Guinness, sick of accepting money from foreign governments to whitewash their crimes, decides that they’re going to create a new category of thing to have people kill themselves attempting to get the best at.

In this case, the challenge is “most concrete blocks broken with the head by forward flips in one minute.” Osmanbegovic beat (or, more likely, set) the record with 126 blocks.

But at what cost to his brain?