Brazilian Mayor Advertises New Ambulances by Being Hit by a Car

As mayor, it can be difficult to put into words just how much you’re doing for your city. Sometimes, you need actions — and no one knows that better than this Brazilian mayor.

While other leaders might try to advertise their new fleet of ambulances by putting out a press release or simply posting a photo of the ambulances to the internet, this dude broke the mold by having a car break every bone in his body.

Yes, the video is edited, but dammit if he doesn’t pull off the execution.