TikTok’s new main character @muraterdem528 gives a whole new meaning to the snack “Turkish Delight” by showing off his iconic mustache, chin-length coiffed hair, and immaculate style. He promotes his grocery store, MARAŞ YÖRESEL (located in Kahramanmaraş, Turkey) on TikTok, by slowly walking forward with a sly smile, gazing at his audience, and winking.


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His bio translated from Turkish explains that he is serving, “Man of the seventies,” and he absolutely nails it. @nekoplasm describes his demeanor as “so uncomfortable yet welcoming. So elusive, yet so present. So relaxed…yet so tenacious. Truly a man of mystery.”


He showed up on TikTok in April 2022 posting static photos of himself, and clips of the various treats he has to offer. 





His viewers contemplate whether he looks like Ron Jeremy, Super Mario, or as @tonyf1217 put it, “telling my kids this is Pedro Pascal.” Either way, he is definitely the main character.


@niallmacmillan stitched his most popular video, re-enacting what shopping would feel like under his captivating yet vaguely threatening gaze.



Among his millions of viewers, @duhdanielleduh is obsessed with his vibe. She walks us through each of his moves from the way he teases his audience by building anticipation for each blink as he slowly moves back and forth from the camera, with gentle hand movements sprinkled in.



With his short, often no-context videos, he has winked his way onto the scene as TikTok’s new main character, and he is absolutely serving cunt.