Though Vistex CEO Sanjay Shah may have meant to make a grand entrance at his company’s recent anniversary party, he found himself making a grand exit instead, plummeting to his death in an aerial stunt gone wrong.


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On Thursday night, Shah and Vishwanath Raju Datla, the Illinoisian company’s president, hit the stage at Ramoji Film City in Hyderabad, India for Vistex Asia’s silver jubilee, a celebration they attempted to kick off with a WWE-style entrance.



Yet as the pair began their descent down to the stage, a cable snapped, sending them falling several feet to the stage below.


Shah, who landed on his head, died shortly after being transported to the hospital. Dalta remains in critical condition.



A clip of the incident quickly went viral on social media, sparking an outpouring of condolences — “What a sad story. Life can end quickly,” wrote @eraz00r — and some serious questions.



“Tech bros will literally fall to their deaths rather than give unmemorable speeches safely on the ground,” wrote @EvilPapaDeRazon.


“Kendall Roy was moments away from a similar accident before cooler heads prevailed,” added @ianpiepenbrock_.


When in doubt,  maybe try taking the stairs.