Still feel like you deserve a toy every time you go out to eat? For a long time, feeling this way despite being 40 years old would be seen as a bad thing. Now, however — where our culture is dominated by nostalgia and being treated like a recalcitrant infant is the norm — McDonald’s has decided, you know what? You *do* deserve some plastic garbage with your 11,000-calorie meal!

Starting on August 12th, McDonald’s will release the “McDonaldland Meal” — a packaged meal featuring a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, a “collectible souvenir” and the new Mt. McDonaldland Shake, which has a mystery flavor that the company is encouraging diners to try to figure out (hint: it’s chemicals!).

In order to promote this meal, the company has released a nostalgia-soaked ad campaign featuring classic characters like Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese and more.

Alongside this is a limited run of McDonaldland merchandise, which will be released in collaboration with Pacsun, just in case that “nostalgia” button in your brain couldn’t be kicked any harder.