The only thing more of an eyesore than Twitter’s new $35 font pack X logo? A neon sign of that $35 font pack X logo searing itself into the retinas of Twitter HQ’s annoyed neighbors.


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As images of Twitter’s new digs made the rounds on social media, @itsmefrenchy123 posed a headache-inducing hypothetical.


“I would be ******* LIVID,” they captioned a video of the new outfitting, a beacon so bright that even the camera struggled to capture its blinding properties. “Imagine this ******* X sign right across from your bedroom.”



Eliciting hundreds of horrified replies — “This should be illegal,” wrote @nonnnth — and comparisons to nearly every slapstick light gag in history, ranging from Seinfeld to iCarly and even the Christmas lights in National Lampoon's Christmas Vacation, San Francisco-based reporter Christopher J. Beale revealed he didn’t have to participate in this awful thought experiment — he was already living it.



“Imagine no more. This is my life now,” he captioned a photo of the garish sign beaming in through the window of his NorCal apartment on Saturday, June 29.


But the X was more than just a bright light. At one point, he said, Twitter overlord Elon Musk forcibly turned his apartment into a rave, setting the X-logo to strobe mode.



Unfortunately for Beale, who said the light was so bright it physically pained him — “It legit hurt my eyes when they were testing it in daylight,” he replied to a commenter adding that “it’s hard to describe how bright it is,”  — this unwanted light show was more than a Saturday night special.

“Sunday evening…it’s back,” he wrote alongside a clip of the pesky X obnoxiously illuminating the still sunsetting sky.



Though it appears Beale was gearing up for another sleepless night, by 10:30 p.m. Musk, in a rare moment of benevolence, opted to pull the plug, offering some much calm to Beale’s nighttime routine.


“Quieter tonight at X in #SanFrancisco,” he wrote. “The X sign is dark.”



Hey, even real-life supervillains like Elon Musk need to catch some z’s. 


UPDATE 7/31: Fortunately for Beale, San Francisco residents and anyone with functioning eyes, the X sign had been taken down as of Monday afternoon. Its removal comes days after the city of San Francisco said it would be investigating whether Twitter had a permit to legally swap out its signage. Zoning Laws: The only thing that can stop Musk’s reign of Twitter terror, apparently.