George Santos outside of a New York City courtroom. Dana Scully and Fox Mulder from The X-Files. Succession’s resident slime puppy Roman Roy just standing there during his brother’s season two mental breakdown. Homemaker turned convicted felon turned Snoop Dogg’s bestie turned 80-year-old Sports Illustrated Swimsuit Edition cover model, Martha Stewart.


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No, it’s not a list of our problematic would-s (though let’s be real, Martha can absolutely GET it), the aforementioned list comprises a handful of the people and characters that Twitter has determined “serve cunt.”



Defined as a “phrase used for when your absolutely slaying” and “the ultimate form of yassification,” per one Urban Dictionary entry, serving cunt has recently taken Twitter – and the broader cultural zeitgeist – by storm, emerging as a popular way for K-Pop fans, pop culture stans and the fine people of “gay Twitter” (a.k.a. Twitter’s three genders) to hype up their faves – and sometimes even enemies.


Long before the term was used to hype everyone from Miss Frizzle from The Magic School Bus to Spaceballs’ Dot Matrix “serving cunt” and “cunt” as a complimentary term rather than its ultra-offensive American connotation was a staple in the LGBTQ+ community.


Jumping from drag scenes and LGBTQ+ circles into the broader Twitter and YouTube lexicons in the early 2010s, serving cunt began doing exactly that on a larger scale over the past decade, a shift underscored by both increased acceptance and drag’s shift to the mainstream, per Know Your Meme.



Fueled by series like RuPaul’s Drag Race – a show where contestants must embody “Charisma, Uniqueness, Nerve & Talent,” as RuPaul himself regularly put it – and viral shitposts including one arguing that Fairy Godmother from the Shrek films “lived,” “served cunt” and then “died” (same), “serving cunt” recently hit its largest – and most existential – fever pitch.


Over the past several weeks, Twitter has found itself at an empirical – and very cunty – crossroads: What and how are all the ways one can serve cunt?


“How do you serve cunt in a God-honoring way,” asked Twitter user @Sunfl0wersailor in one of this trend’s early – and arguably most quotable – iterations, referencing Girl Defined’s memed-to-death-and-very-deleted video questioning "How to Wear Makeup in a God Honoring Way.”


@Sunfl0wersailor was far from alone in her quandary. Over the next several weeks, a myriad of similar posts cropped up on the platform, questioning what it truly means to serve cunt.


“How do you serve cunt in a way that creates value for shareholders?” asked @FOGettabout_it, garnering hundreds of replies and retweets displaying pretty much every character from Succession.



“How do you serve cunt in an elderly way?” asked one viral post, sparking images of Meryl Streep in The Devil Wears Prada, Yzma from The Emperor's New Groove, and a fierce discussion on what the term “elderly” actually entails.


Even the NUMTOTS got in on the trend, asking the question on everyone’s lips – especially that one TikTok train guy. “How do you serve cunt in a way supports public transportation?” 



So take it from Twitter: You don’t have to be a cunt to serve cunt, and most people who are serving cunt are definitely not cunts, hunty.