It’s no secret that everything about Twitter — sorry, “X” — has gone downhill since Elon Musk took over. In addition to users fleeing the platform for alternatives like Bluesky and Threads, advertisers have also been abandoning the site, leading to outbursts like Musk’s recent insistence that Disney CEO Bob Iger be fired for joining an advertising boycott.


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Since more traditional advertisers have left the site, unorthodox advertisers have taken their place, resulting in the site being flooded with low-quality advertisements. One Twitter user pointed out one such ad, which isn’t merely bizarre but straight-up concerning: a company that sells “at home insemination kits” where users are encouraged to retrieve sperm out of discarded condoms without their partner’s knowledge and inseminate themselves with it.



The company is called Make A Mom, and their ads blatantly encourage customers to steal their partner’s sperm, with taglines like “You don’t need his permission to get pregnant,” “Making him a dad without his permission ” and “Woman quietly sneaks condom from trash to perform home insemination while her partner sleeps in the other room. What do you think about this? Is this legal? Will he still owe child support?”


As 404 Media explains, the answer to that is surprising: It isn’t illegal to use someone else’s sperm without their knowledge or consent to inseminate yourself. The company has been leaning into its ethically dubious angle, responding to interaction-bait posts that ask “What is unethical but not illegal?” by linking to their own website. The company seems to be of the belief that any press is good press — they linked to 404 Media’s report on their Twitter account, describing it as a “great article.”



Despite their unorthodox advertising practices sending the company viral, an email from the CEO to 404 Media suggested these ads weren’t an approved part of the company’s marketing strategy. “We firmly believe in and advocate for the responsible use of our products. Any portrayal or suggestion of using our kits for inseminating without explicit consent is not only against our company policy but is also contrary to our core values and the message we wish to convey to our customers and the public,” the CEO, who signed off simply as “Anthony,” told 404 Media.




Not to worry, though — some men have some excellent ideas for avoiding getting their sperm surreptitiously collected, including running outside immediately after sex and burying the condom in the yard like a dog, or consuming it afterwards. Yummy.