Everyone wants to be an influencer these days — so much so that it’s ruining wartime confidentiality.

According to an independent outlet covering news in the region, the Cambodian army has put out a call to all soldiers to stop filming and uploading videos of themselves doing, well, anything.

The problem? The soldiers really, really want to continue doing so — all so that they can 1) be perceived as heroes; 2) make money off their viral content; and 3) become combat influencers once the conflict ends.

Okay, Cambodia — if your soldiers are anything like ours, get ready for a lot of terrible coffee and bad T-shirts!