March 8 marks International Women's Day, a day to bring focal attention to the many political, economic, and cultural contributions women have made throughout history, while also shining a light on the many issues women still face today in areas like access to education, reproductive rights, and of course, equality in the workplace.


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It's no surprise by this point that, as with any major event, holiday, or movement, many a brand has latched onto the day with their own 'woke' tweets. The folks at Burger King UK decided to tackle the issue of gender disparity in the foodservice industry with a tweet that truly takes the cake for awful brand tweets:



Yikes. 


Now, in all fairness they did follow up shortly thereafter with a longer explanation of the intent behind the original message:



That's all well and good I suppose, but it wasn't enough to stop them from getting roasted online.









KFC Actually tried to playfully call them out on it but - in a move that seems ironically inspired by a sandwich KFC serves - BK decided to double down:



Some users even pointed out that there was DEFINITELY space for the entire thing to fit into a single tweet. 


The decision to split it up the way they did seems even more tasteless because it's clearly a desperate attempt to gain virality for all the wrong reasons.


 

It appears this entire message was a fully-realized campaign that ran internationally, and the print version of it that ran in the New York Times has already been distributed to the public.



Awkward!