As noted by Threads user @co.yzjay, Apple’s ads in South Korea look pretty different from their ads in other countries. While the company’s terrible new thin phone is shown with pinched fingers elsewhere, in Korea, it’s shown as-is. Why?

Well, some internet users are speculating that it could be because of the “finger pinching theory.” This is a belief by a certain, particularly loopy section of the Korean population that there’s a massive effort to promote anger and violence against men by making references to them having small pee-pees.

Even seemingly innocuous things have been known to set these people off. One animator had her life threatened after allegedly creating an animation that was purported to contain 0.1 seconds of finger pinching; it was later revealed that the animation was created by a man in his 40s.

Something like this has happened countless times in the past five years, with those doing the “pinched finger” move often facing threats and/or harassment. While the company hasn’t confirmed this, it’s likely that Apple refused having pinched fingers in their advertisements in order to avoid a similar fate.